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Afeela Concept Car
Afeela Concept Car
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  3. Sony and Honda Afeela brand edges closer to production

Sony and Honda Afeela brand edges closer to production

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Afeela concept car
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Sony and Honda Afeela brand edges closer to production

posted over 1 year ago

​An electric car brand named Afeela has unveiled the latest evolution of its electric saloon prototype at the Consumer Electronic Show (CES) in Las Vegas, Nevada.

Created from a partnership between Sony and Honda, the electric vehicle (EV) brand is setting its sights on a 2026 launch of its first model. The Afeela prototype has seen some updates since the previous 2023 CES event, with a sharpened exterior design and similar refinements inside. Exciting developments of this new model include augmented reality navigation powered by Epic Game’s Unreal Engine 5.3, as well as the announcement of a collaboration with Microsoft to use its Azure OpenAI Service for a conversational virtual assistant in the car.

As new electric vehicle manufacturers develop and deliver new models, Contechs is working with many of these OEMs to support them with innovative design and engineering services.

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Electric Afeela concept car
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