Automotive recruitment

Digital Marketing Strategy / Senior Specialist

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Digital Marketing Strategy / Senior Specialist

Posted 09 July 2024
Salary £30 - £31 per hour
Job type Contract
Discipline Professional Services
Contact NameJessica Price

Job description

Position: CRM Specialist

Sector: Professional Services

Location: Whitley, Coventry (hybrid working)

Position Type: 13 month rolling contract

Inside / Outside IR35: Inside

Salary: up to £31 per hour umbrella rate

About the company

I am currently recruiting on behalf of a Luxury Automotive OEM based in Whitley who are seeking a CRM Specialist to join their team

Job Description

As a CRM Specialist your main responsibilities are:

  • You'll bring your passion for the Clients' products to this role as you define customer touch points, develop the Clients' strategic CRM proposition and future direction, and deliver integrated and consistent communications.
  • You will also have responsibility for maximising customer and prospect databases, and developing the CRM programme aiming to increase lead acquisition, conversion and retention strategies
  • This role would suit someone with a strong digital customer experience background working for a luxury brand or automotive manufacturer, ideally across a range of product market segments.
  • An understanding of data analysis, segmentation methods and data protection legislation is essential along with previous CRM and multi-channel digital communications experience
  • Customer portal - usage stats including account creation, sessions & repeat sessions and self-service actions Customer Data variety of customer data metrics including unique usable records

Qualifications / Skills needed

  • Extensive marketing communications or CRM experience in the automotive sector.
  • Significant experience working on CRM and/or digital customer journeys.
  • Demonstrable project planning and process skills with flexibility to adapt to a wide scope of activities and projects.
  • SFMC experience
  • Understanding and experience of using multiple channels to maintain a consistent 1:1 message.
  • An understanding of the digital landscape, channels and how to use to target and engage customers effectively.
  • Budget management and cost control skills
  • Consumer and commercial focus
  • Agency management skills including the ability to initiate and conclude projects
  • Strong IT skills, particularly with Excel
  • Relevant degree or equivalent experience preferred

Why work through Contechs?

Contechs is a strategic partner to the automotive industry, providing innovative design and engineering services to global OEMs, from concept to production. Founded in 1997, Contechs has since established itself as a leading automotive recruitment specialist, recruiting across all disciplines in the product development process.

Its dedicated Contractor Care Team plays a pivotal role in providing an effective and successful placement for external employees, supporting them throughout their contract, from pre-placement to contract renewal.

How to Apply

If you're interested in applying for this position, submit your application and any questions to

If you know anyone that is suitable for the role, please visit our refer a friend page where we offer up to £600 for successful referrals:

*Applicants MUST have proof of immediate, on-going and valid eligibility to work full time in the UK and travel within the EU.*