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Marketing Specialist

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Marketing Specialist

Posted 07 February 2024
Salary £24 - £25 per hour
LocationWarwickshire
Job type Contract
Discipline Professional Services
Reference61029_1707311738
Contact NameJessica Price

Job description

Position Title: Marketing Specialist

Duration: 6 Month Rolling Contract

Location: Warwick University

Division: Marketing

Rate: Umbrella rate £25 per hour Inside IR35

Position Description:

  • Ecommerce Support
  • Working within the global Brand Partnerships Experience and Collections (BPEC) Ecommerce Team, this role offers a dynamic opportunity for an individual with a blend of technical expertise, customer-centric focus, and a strategic approach to enhancing Ecommerce and online experience.
  • Our Client is looking for a proactive problem solver with a passion for optimising digital experiences.
  • The role involves supporting our Ecommerce team and Experience Ecommerce end users with a number of work streams
  • Experience end user support Resolve end user enquiries, technical issues, and support requests related to the
  • Experience Ecommerce tech stack.
  • Escalate complex issues to the relevant teams and coordinate resolution.
  • Build and maintain relationships with end users.
  • On-board new users.
  • Provide ongoing training and updates for end users.
  • Develop and manage user guides.
  • Gather and monitor user feedback.
  • Process and workflow development: Develop and refine support processes and workflows to enhance efficiency and effectiveness.
  • Data analysis and reporting: Generate reports and analyse data, providing recommendations for optimisation where appropriate.
  • Website management and optimisation
  • Coordinate web updates with Accenture during the migration to DX in 2024.
  • Support with the implementation of strategies for CRO (Conversation Rate Optimisation) to enhance the user journey and boost conversion rates.
  • Conduct A/B testing and analyse user behaviour to identify opportunities for improvement.
  • Collaborate with the marketing teams to implement SEO (Search Engine Optimisation) best practices.
  • Monitor and optimise website content for search engine visibility and ranking.
  • Collaboration with Marketing Communications team: Work with the marketing communications team to optimise website content, Ecommerce user journeys, and transactional email communications.
  • Platform Upgrades and Rollouts: Support with the deployment of platform upgrades, and corresponding communication and training for end users.
  • Assist with the rollout of Check front version 4.1 across existing licenses and new operators/markets.
  • Support the briefing and development of a new booking platform aligned with the Clients' wide platform.
  • Support with the development and deployment of a new Ecommerce platform aligned with the Clients' Go To Market strategy.

Skills Required:

  • Experience of writing briefs for third party agencies and managing projects through to delivery with them
  • Ability to manage multiple tasks simultaneously
  • Meticulous attention to detail

Experience Required:

  • Experience of writing briefs for third party agencies and managing projects through to delivery with them
  • Ability to manage multiple tasks simultaneously
  • Meticulous attention to detail
  • A basic level of technical expertise with a strong attitude for learning and getting to grips with our tech stack.

Experience Preferred:

  • Experience of using a Content Management System (CMS) platform (ideally AEM)
  • Experience of writing reports and making data-driven recommendations
  • Some experience within a digital marketing, digital development or Ecommerce team or agency

Education Required:

  • Strong problem-solving skills
  • Excellent team player with good interpersonal skills
  • Excellent oral and written communications skills
  • Experience of using Google Analytics and SEMRUSH (or similar)
  • Experience of working with systems integrators on technical development
  • Knowledge of Agile methodology
  • Understanding of the Clients' Experience business