Job description
Position Title: Marketing Specialist
Duration: 6 Month Rolling Contract
Location: Warwick University
Division: Marketing
Rate: Umbrella rate £25 per hour Inside IR35
Position Description:
- Ecommerce Support
- Working within the global Brand Partnerships Experience and Collections (BPEC) Ecommerce Team, this role offers a dynamic opportunity for an individual with a blend of technical expertise, customer-centric focus, and a strategic approach to enhancing Ecommerce and online experience.
- Our Client is looking for a proactive problem solver with a passion for optimising digital experiences.
- The role involves supporting our Ecommerce team and Experience Ecommerce end users with a number of work streams
- Experience end user support Resolve end user enquiries, technical issues, and support requests related to the
- Experience Ecommerce tech stack.
- Escalate complex issues to the relevant teams and coordinate resolution.
- Build and maintain relationships with end users.
- On-board new users.
- Provide ongoing training and updates for end users.
- Develop and manage user guides.
- Gather and monitor user feedback.
- Process and workflow development: Develop and refine support processes and workflows to enhance efficiency and effectiveness.
- Data analysis and reporting: Generate reports and analyse data, providing recommendations for optimisation where appropriate.
- Website management and optimisation
- Coordinate web updates with Accenture during the migration to DX in 2024.
- Support with the implementation of strategies for CRO (Conversation Rate Optimisation) to enhance the user journey and boost conversion rates.
- Conduct A/B testing and analyse user behaviour to identify opportunities for improvement.
- Collaborate with the marketing teams to implement SEO (Search Engine Optimisation) best practices.
- Monitor and optimise website content for search engine visibility and ranking.
- Collaboration with Marketing Communications team: Work with the marketing communications team to optimise website content, Ecommerce user journeys, and transactional email communications.
- Platform Upgrades and Rollouts: Support with the deployment of platform upgrades, and corresponding communication and training for end users.
- Assist with the rollout of Check front version 4.1 across existing licenses and new operators/markets.
- Support the briefing and development of a new booking platform aligned with the Clients' wide platform.
- Support with the development and deployment of a new Ecommerce platform aligned with the Clients' Go To Market strategy.
Skills Required:
- Experience of writing briefs for third party agencies and managing projects through to delivery with them
- Ability to manage multiple tasks simultaneously
- Meticulous attention to detail
Experience Required:
- Experience of writing briefs for third party agencies and managing projects through to delivery with them
- Ability to manage multiple tasks simultaneously
- Meticulous attention to detail
- A basic level of technical expertise with a strong attitude for learning and getting to grips with our tech stack.
Experience Preferred:
- Experience of using a Content Management System (CMS) platform (ideally AEM)
- Experience of writing reports and making data-driven recommendations
- Some experience within a digital marketing, digital development or Ecommerce team or agency
Education Required:
- Strong problem-solving skills
- Excellent team player with good interpersonal skills
- Excellent oral and written communications skills
- Experience of using Google Analytics and SEMRUSH (or similar)
- Experience of working with systems integrators on technical development
- Knowledge of Agile methodology
- Understanding of the Clients' Experience business